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Customer Churn — All Plans

7,500 customers • snapshot Jun 2025 • 3 plans • 4 contracts
Churn Rate
28.5%
Retention Rate
71.5%
Customers
7,500
Avg CLV
$1,225
Monthly Rev at Risk
$115K

Churned vs Retained

7,500 customers
Retained · 71.5%
Churned · 28.5%
2,135 lost customers

Churn by Contract — top driver

Month-to-Month41.3%
One Year15.6%
Two Year8.0%
Month-to-Month churns 5× more than Two-Year

Retention Curve — churn % by tenure

38.0%
0–12mo
31.3%
13–24mo
23.1%
25–48mo
13.5%
49+mo

Churned vs Retained Profile — retention factors

Satisfaction
5.6 / 6.5
Complaints
0.95 / 0.47
Tickets
3.3 / 2.5
Tenure (mo)
19.9 / 26.9
■ Churned   ■ Retained  •  churned customers complain 2× as often

Filters

Subscription
BasicStandardPremium
Contract
Month-to-MonthOne YearTwo Year
Highest-churn payment Electronic Check (32.5%)  •  High-risk segment 259 at 74.9% churn